wallflower
Wallflower, a speakeasy bar in Flatiron, New York, is located on the penthouse level of Hole in The Wall. Blending expertly crafted cocktails, vintage aesthetics, and a vinyl records driven music program, Wallflower offers a nostalgic atmosphere for those seeking a unique speakeasy experience in New York, or a cozy cocktail spot to grab drinks and a bit before a show or a game at Madison Square Garden.
Wallflower is where New York’s cocktail culture meets something truly unique—memories are made here, and maybe even taken home.
Opening hours
Wednesday - Saturday
5pm- late
Local DJ’s spinning every Thursday from 6pm
Located in the heart of Flatiron, New York, Wallflower is open Wednesday through Saturday, with live DJ performances every Thursday and Friday. We offer a distinctive atmosphere for those seeking live music in NYC, combining vinyl tunes with a cozy, nostalgic setting.
Address:
37 west 24th st, Flatiron, New York, 10010
Email:
wallflower@holeinthewallnyc.com
COCKTAILS / BEVVIES
FOOD
Happy Hour
Daily 5pm-6pm
$5 beers - $8 burgers - $10 martinis
Become our Mate, Get Rewarded!
Receive a free cocktail or food item when you sign up!
About the Program
Earn Points
Turn every dollar into rewards. Earn 10 points for every $1 spent, in store or online
Redeem Points
Get freebies and discounts just for dining with us. Every 500 points = $5 Reward Dollars to use on your next visit.
Exclusive Perks
Get rewarded beyond just points. Enjoy free birthday treats, VIP only specials, surprise rewards and exclusive invites to special happy hours and secret menu drops
Membership Tiers
Mates
Instant perks, right
from the start
Welcome gift: A free cocktail
or coffee just for signing up
Birthday surprise: Enjoy a free
cocktail, coffee, dessert, or pastry on us
Earn 10 points for every $1 spent
First access to special offers
and limited-time rewards
Great Mates
Faster rewards,
extra perks
All Mates-tier benefits, plus:
Earn points even faster
(15 points per $1)
Extra rewards along the way—
because mates look after mates
Access to members-only menu
specials and select exclusive events
Best Mates
VIP treatment,
every visit
All Great Mates benefits, plus:
Earn rewards even faster
(20 points per $1)
One free coffee or
cocktail every month
Invitations to exclusive tastings, special experiences, and top tier perks
Free bag of HITW Coffee Co. coffee
Become our Mate, Get Rewarded!
Receive a free cocktail or food item when you sign up!
Rewards FAQs
-
Use the link on this page or sign up at checkout at your local.
-
No, but it’s easier to manage rewards if you have it. And you get a free cocktail if you download the app (vs a free coffee if you just sign up online).
-
You can use them to order online or show your QR code at checkout, or use them directly via instant payment QR code method at your table.
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Points don’t expire, but status resets annually. Some rewards will expire depending on what reward. You can check expiration dates via your “my account” page.
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Yes! Rewards work at Hole in the Wall, Isla & Co., Daintree, and Wallflower.
Host an event with us:
Host your next event at Wallflower, a hidden gem in the Flatiron bar scene. Whether it's a celebration or a business gathering, our intimate speakeasy atmosphere and vintage decor make for a memorable setting.
Make a Reservation
Reservations are available for groups of 6 or more. Walk ins are always welcome.
